Merchandise and E-Commerce Manager - Kerala Blasters Football Club


Kerala Blasters Football Club is an Indian professional football club based in Kochi, Kerala, that competes in the Indian Super League. The club is built on three strong pillars of Collectivism, Inclusivity and Sportsmanship, KBFC aims to being the biggest Football Club in India that generates young and talented players who not just represents the club in the National level but also the country in an international playing field, thereby reinforcing the legacy of Kerala towards the sport.


Are you ready to take charge as our dynamic Merchandise and E-commerce Manager? In this pivotal role, you’ll lead our merchandise business from start to finish, driving product development, optimizing inventory, boosting sales, and ensuring top-notch customer experiences on our e-commerce platform.

If you’re someone with 2-3 years of proven experience in this arena and a genuine passion for the industry, we’re eager to connect with you. Join us in shaping the future of our club’s merchandise endeavours.


  • Merchandise Strategy: Develop and implement a comprehensive merchandise strategy aligned with the club’s brand identity and fan preferences.
  • Product Development: Collaborate with suppliers and designers to create a diverse range of merchandise items, including apparel, accessories, and novelty items.
  • Inventory Management: Manage merchandise inventory levels, including forecasting demand, ordering stock, and optimizing stock rotation to minimize excess inventory and stockouts.
  • E-commerce Operations: Oversee the day-to-day operations of the club’s e-commerce platform, ensuring a seamless shopping experience for fans.
  • Website Management: Supervise the maintenance and optimization of the club’s website, including product listings, pricing, and promotional campaigns.
  • Sales and Revenue Generation: Develop sales strategies to drive revenue growth through merchandise sales, leveraging both online and offline channels.
  • Marketing and Promotions: Collaborate with the marketing team to develop and execute promotional campaigns to drive traffic and sales on the e-commerce platform.
  • Customer Service: Ensure high-quality customer service standards are maintained, including timely order fulfillment, efficient returns processing, and responsive customer support.
  • Data Analysis: Analyze sales data, website traffic, and customer feedback to identify trends, opportunities, and areas for improvement.
  • Licensing and Partnerships: Manage licensing agreements with suppliers and partners to expand the range of merchandise offerings and enhance brand visibility.
  • Budget Management: Develop and manage the merchandise and e-commerce budget, ensuring expenses are within allocated limits while maximizing ROI.
  • Team Leadership: Lead and mentor a team of merchandising and e-commerce professionals, fostering a culture of collaboration, innovation, and excellence.Craft and implement inventive social media tactics aimed at enhancing brand visibility, fostering interaction, and fostering expansion.


  • Master’s degree in Marketing, Business Administration, E-commerce, or related field.
  • Prior experience in a similar role with experience of 3-5 Years within a football club or sports organization or in retail merchandising and e-commerce sales is highly desirable.
  • Strong understanding of e-commerce platforms, website management, and digital marketing strategies.
  • Proficiency in e-commerce platforms such as Shopify, Magento, or WooCommerce.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong leadership and communication skills, with the ability to collaborate effectively across departments.
  • Passion for football and knowledge of football culture and fan behavior.
  • Flexibility to work irregular hours, including evenings and weekends, to accommodate match schedules and promotional events.
  • Willingness to travel occasionally for merchandise sourcing, industry events, and promotional activities.

Interested candidates drop CV on our website along with a cover letter. 

Reference VAC-21

Salary Competitive

Location Hybrid

Contract Type Full-time

Closing Date May 19, 2024

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