Senior Manager - Brand Marketing - Hudle

Hudle is looking for a Sr. Manager - Brand Marketing with a dynamic & entrepreneurial attitude, a willingness to learn, grow and take accountability for their work. If you're passionate about understanding consumer behavior and building brand marketing & growth strategies around it, you're just who we're looking for. Your projects will be yours to run, as long as they align with the company's overall objectives.
About Hudle: At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play sports as a way of life through a combination of cutting-edge technology and on-ground expertise.
We are a fast-growing platform with pioneers of Indian sport Ajinkya Rahane & Pullela Gopichand as brand ambassadors.
? Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager
? Analyze brand positioning and consumer insights
? Shape and communicate Hudle’s vision and mission with a key focus on growth strategies
? Translate brand elements into plans and go-to-market strategies
? Manage a team of marketing people working on brand initiatives
? Lead creative development to motivate the target audience to “take action”
? Measure and report performance of all marketing campaigns, and assess ROI and KPIs
? Monitor market trends, research consumer markets and competitors’ activities
? Align the company around the brand’s direction, choices and tactics
? Take ownership of Hudle marketing & communication on all online (Hudle app, social media) and offline (on-ground branding, activations, event partnerships) channels
? Work closely with the product team and give suggestions based on marketing campaign insights
? Work closely with the business team for a holistic understanding of the business and then ideate brand marketing & growth strategies

? Build Hyper-local communities around sport through online and offline channels and manage them on the Hudle app
? Approach & coordinate with Sports & Fitness influencers to host games on Hudle and promote them on social media
? Ideate and plan event intellectual properties to market the brand to a wider audience
? Coordinate with brand partners to organize events & activities

Requirements and Skills
? Proven working experience of 3-5+ years as Brand Manager
? Proven ability to develop brand and marketing strategies
? Experience in identifying target audiences and devising effective campaigns
? Excellent understanding of the full marketing mix
? Strong analytical skills partnered with a creative mind
? Data-driven thinking and an affinity for numbers
? Outstanding communication skills
? Up-to-date with latest trends and marketing best practices
? Degree in marketing or a related field

? Start-up environment with plenty of learning and growth opportunities
? Great exposure as the candidate will be building the marketing team and working closely with the founders.
? Employee first culture
? Market Salaries

Apply -

Reference VAC-6

Salary 12-15 Lakkhs

Location New Delhi

Contract Type Permanent

Closing Date Feb 21, 2024

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